Mattel Toy Recall Essay

1. What are the main issues involved in the case? Mattel had five recalls in 2007 involving over 21 million toys. The problems were related to lead paint and poorly designed magnets. Most of the toys were made in China, which caused them to question the reliability of the Chinese manufacturers. At first, Mattel tried to put all the blame on the Chinese manufacturers as a denial tactic. They also claimed the media and government overly magnified the crisis. Mattel also failed to notify the CPSC of the defects within the time limit of 24 hours. It took them nearly a month and a half to notify the CPSC. Even though the recalls were in 2007, there were incidents/injuries reported in 2003 with children needing surgery because of the toy defects. One death was recorded. 2. Identify the major stakeholders and state how the issues in the case affect each stakeholder. Competitors: Because Mattel is such a large and trusted company that outsources, customers were nervous to trust other companies that outsourced. Who was to say they did not have the same issues as Mattel? Investors: Stocks dropped and investors lost money. They ended up suing based on allegations of failure to disclose recalls in a timely manner, and failure to have proper protocols to avoid recalls. Customers: Many children were injured and required surgery, and one child even died. Parents lost faith in Mattel and created lawsuits against them. Employees: Because of the accusations on the Chinese manufacturers, job security in China all but diminished. Job security and pay decreased in America too because of the fines from the CPSC, and the cost of the recalls. 3. How could this case be viewed from an ethical perspective? It was Mattel’s job to report the incident in a specific time limit, which they failed to do. They could have warned parents approximately a month and a half earlier, possibly saving children from painful injuries and surgeries. Mattel also put the blame on the Chinese and did not own up to their own mistakes. 4. What final conclusions or recommendations would you draw? Immediately tackle any issues or problems that arise to avoid a larger fiasco. Implement higher standards and checks to ensure the safety of the products. Follow all government statues and be sure that the outsource countries have the same or similar regulations and priorities that we hold.

Puritanism in American Literature

Puritanism in American Literature The Puritans had a large influence in American literature and still influence moral judgment and religious beliefs in the United States to this day. Puritan writing was used to glorify God and to relate God more directly to our world. Puritan literature was commonly a realistic approach to life. â€Å"Puritanism as a historical phenomenon and as a living presence in American life has enriched American literature in ways far too numerous to detail here. † (G. Perkins B. Perkins Phillip Leininger 888) Puritanism is a collection of many different religious and political beliefs. Common styles of Puritan writing are protestant, Calvinist, purposiveness, and the writings also directly reflected the character of the readers who were literate and strongly religious. Pragmaticism and both political and religious Idealism are frequently themes in Puritan literature. Puritanism thus laid the basis for Americanism. It did so on the basis not of philosophical or legal argument, but of Christian belief based on the Bible. Gelernter 25)The Calvinist ideology, which was popular in Puritanism was based off of the Five Points, which are total depravity, unconditional election, limited atonement, irresistible grace, and the perseverance of the â€Å"saints. † Total depravity is the idea that all humans are born sinful. Unconditional election means that God chooses who he wants to save and also contains the concept of predestination, which is an ideology that God damns certain individuals for the salvation of others. This also ties in with limited atonement, the ideology that Jesus only died for a selected group of individuals, not for everyone. The ideology of irresistible grace is that â€Å"the saving and transfiguring power of God,† cannot be either earned or denied. Perseverance of the â€Å"saints† is the ideological belief that elected individuals have the power to interpret the will of God and to live in an upright fashion. The Puritans had secular concerns as well as religious. Puritans believed in working hard, and doing selfless things to help others. Puritans also believed in typology, the belief that God's intentions are present in human action and in natural phenomenon. Failures to understand these intentions are human limitations. (â€Å"American Puritanism: A Brief Introduction†) In 1620, William Bradford formed the Plymouth Plantation with a group of Europeans that came with him to America. In only a year, their number of survivors decreased by half. Bradford kept a journal that chronicled the first 30 years of Plymouth Colony. Plain speech was the high literary value of this society, as expressed by William Bradford, who enjoined â€Å"a plain style, with singular regard to the simple truth in all things. (â€Å"The Influence of Puritanism on American Literature†) In this journal, he exhibited diplomacy and integrity, the ability to assure the colony’s survival, and made a contribution in avoiding potential disasters. His principles established religious freedom and self-government that later shaped American colonial government. John Winthrop wrote A Modell of Christian Charity either before he crossed into America in 1630 or along his journey to the New World. In this book, the struggles that were to be faced in the New World are discussed along with Winthrop’s ideas and plan’s to overcome them. Winthrop was considered to be a contributor to the concept of American exceptionalism, the idea that the New World is unique to other countries by ideology based on laissez-faire and egalitarianism along with liberty. Winthrop has also portrayed that Puritans were neither visionaries nor self-conscious heroes. They were a part of society that believed in solid work such as building homes, trading, farming, and government. Anne Bradstreet was unique to authors of her time because her work had literary creativity and artistic merit and was written for literature. In contrast, works of Winthrop and Bradford were written for historical purposes and to express their positions and political beliefs on certain positions. In England in 1650, some of Bradstreet's poems compiled together by her brother-in-law who named them The Tenth Muse. The first of these poems was the Four Elements, which are fire, water, earth, and air. The Constitutions were the four temperaments of man kind as they were seen by medieval and Renaissance physiology, choleric, melancholic, phlegmatic, and sanguine. The four Ages of Man, which are child, teen, adult, and elder as Seasons of the Year which are Fall, Spring, Summer and Winter were described and explained. Bradstreet was better with her knowledge of literature rather than her own personal opinions directly. In some poems, Bradstreet displays deep affections of the patriarchal Puritan household and a sensuous response to nature. Bradstreet’s literature showed both sides of the spectrum by upholding puritan beliefs as well as creating artistic merit. The American writings of the seventeenth century possess as a whole no great artistic merit. They are valuable chiefly as a study in origins and as a complex mirror of early American experience. The world that they reflect is that of the Renaissance and Reformation, of Raleigh and Calvin and Cromwell, modified by its contact with the American wilderness. (â€Å"American Literature Lectures, Part I†) They are valuable in the sense as it is a study in origins of popular religious and political ideology of the early American experience that helped shape present day America. This experience was one that reflected the Renaissance and Reformation of individuals such as Calvin and Bradstreet. The branch of Reformation in Puritan ideology was one of the main topics of early American literature. In this Puritan literature, the mind of the a Puritan is shown through its consciousness of sin, Calvinistic beliefs, superstitions, contradicting beliefs of orthodoxy and nonconformity, and its preference to moral value over aesthetic value. Puritan tradition was a major influence in our nations government through establishments of principles such as the relationship between church and state and government’s popular sovereignty. Puritanism has contributed to the way our day-to-day lives are carried on. It has also contributed the way literature has transformed over the years. Many political and religious ideologies from Puritan literature are still upheld today. Works Cited Gelernter, David. â€Å"Puritanism lives. † The American Enterprise17. 4 (2006): 25+. Student Edition. Web. 18 Dec. 2011. â€Å"Puritans and Puritanism. † Benet's Reader's Encyclopedia of American Literature. George B. Perkins, Barbara Perkins, and Phillip Leininger. Vol. 1. New York: HarperCollins, 1991. 888. Student Edition. Web. 18 Dec. 2011. â€Å"PAL: American Puritanism: A Brief Introduction. † California State University Stanislaus | Home. N. p. , n. d. Web. 18 Dec. 2011. . Renaissance, the, the Reformation. â€Å"American Literature Lectures, Part I. † Texas. Net Lonestar. N. p. , n. d. Web. 18 Dec. 2011. < http://lonestar. texas. net/~mseifert/amlit1. html> Signet, Theodore Dreiser. New York:, and 1964. 815-28.. â€Å"The Influence of Puritanism on American Literature :: The Compulsive Reader :: A Haven for Book Lovers. † Compulsive Reader. N. p. , n. d. Web. 18 Dec. 2011. .

Managing Retention Case Study Example | Topics and Well Written Essays - 750 words

Managing Retention - Case Study Example Synopsis The secondary data available from the focus group study and survey questionnaires reveals that the major cause of employees leaving Irontown is stress experienced by the employees, whereas unfulfilled expectation of the employees from their designated jobs appears to be the second major cause of high employee turnover. Other reasons of high employee turnover at the Irontown are lack of efficiency in providing a solution to the customers’ problems, dissatisfaction from the salary and benefits package and finding another job opportunity. From the problems mentioned above, Irontown has been successful in identifying the resultant problems such as the inconsistency of training modules and lack of workforce to carry out the operations of the Irontown. Retention Plan Following are the suggestions that will help Irontown to overcome its human resource issues, particularly the high employee turnover rate. 1. Training and Development A good entrepreneur or manager is one who t akes special care of his or her employees’ growth plans. This practice helps the employer to gain employees’ loyalty. ... The first one is aimed at polishing the skills and customer handling abilities of the new recruits and teaches them about the customers’ preferences and behavioral trends. This information can be fetched from the CM software of the company which would give an insight into the customers’ buying trends and the most frequently asked questions. The next training program is for organizational development which should be offered to all the employees, regardless of how much time these employees have spent at Irontown. Again, the CRM software and the information retrieved from there would be helpful in determining customers’ preferences and bringing changes in the promotional pitch that customer care representatives use while talking to a customer (Russo, 2000). The use of these two training modules would help Irontown to improve the usage of CM software, on which the company has already invested a significant amount. Moreover, the issue of inefficiency in customer relat ionship management would also be resolved by training employees. 2. Revisiting Salary and Compensation Packages Irontown is advised to revisit its salary and compensation packages offered to the employees. By doing this, the company would be able to analyze the salary offered at Irontown against the industry standards. If the salary packages at Irontown are not up to the expectations of employees, than Irontown should raise salaries by increasing the amount of perks given to the employees in addition to the basic salary. In this manner, employees’ financial requirements would be fulfilled and they will gain inner satisfaction from their jobs (Russo, 2000). 3. Rotation Policy Irontown is also advised to introduce a shift rotation policy. This policy would provide every trainee and employer of the company

Comparing and Contrasting the Principles of Ethical Relativism Essay - 1

Comparing and Contrasting the Principles of Ethical Relativism - Essay Example It also states that there is nothing as morally right or morally wrong. We cannot judge the views of other people from a different culture. Our ethics and morals evolve with the passage of time. The evolution in ethics occurs due to interaction with different people of different virtues and diverse cultures. Some people do think that morals and ethics should not be discussed with each other as it may cause rupture in their relation and people must live on the principle of Live an Let live others formula. But this principle is not right. It is perilous and also gutless. It is dangerous as it prevents us from pointing out the morally and ethically wrongs of the civilization. It is also cowardly as it denies our responsibility to make the world better place to survive for everyone. Cultural Relativism point of view is that there are no universally valid moral values, and moral principles are related to the culture of the people in which they live. Anything is right for you if your culture allows it to be. The society is the authority which could differentiate between right or wrong. If the majority of the culturists decide something to be wrong, you will have to admit it as wrong. In the early ages, when people had to live in societies secluded to each other it would had been reasonable to think that the traditions and practices of one’s own culture are right. But now, in this modern age where world is globalized, it is not reasonable to think that own culture is the only right way. Many practices which would be right long time age are falsified in the modern world. The early Greeks felt proud of stealing, but in this era we consider it as wrong. Some villages in Uganda think that they have no responsibility over their children but it is condemned in our modernized world. In the modern world also Dos in one culture are DONTs in other cultures. Like eating beef is DO in USA but DON’T in India. Alcohol and gambling is DO in USA but

Limitiations of Servant Leadership Essay Example | Topics and Well Written Essays - 250 words

Limitiations of Servant Leadership - Essay Example However, oftentimes, example alone is not effective in realizing the change that the leader should seek to evoke (Zhang et al, 2012). As such, the five determinants of effective power exemplification are enumerated upon as the use and application of the following: coercive, reward, legitimate, referent, expert, and informational. Whereas the servant leader can appropriately integrate degrees of reward, legitimate, expert, and informational, he/she is completely unable to draw upon the reservoir of power that comes from coercive and in large degree from referent power (Russell, 2012). As such, this represents a clear and measurable shortcoming in that the servant leader is not able to exercise the full extent of his/her power and leadership over the shareholders he/she integrates with (Tidball, 2012). Although such an approach has verifiable and measurable advantages with regards to its ability to win over the hearts and minds of those engaged within such a framework, it is, like many theories, unable to speak to all of the necessary determinants of leadership and power that present themselves. Zhang, H., Kwong Kwan, H., Everett, A. M., & Jian, Z. (2012). Servant leadership, organizational identification, and work-to-family enrichment: The moderating role of work climate for sharing family concerns. Human Resource Management, 51(5), 747-767.

Financial Reporting in the Face of Accounting Scandals Essay

Financial Reporting in the Face of Accounting Scandals - Essay Example The job of financial reporting is to give an overview of the short and long term financial position of a company. This is done by producing the Balance sheet, which provides a picture of the company at a point in time, the Income Statement which gives an account of the business's performance during the year in terms of revenues and expenses, the Cash flow Statement which presents the cash inflows and outflows fro the company divided into operating, investing and financing activities and finally the statement of changes in equity which basically explains the change in a retained earnings of the company during the financial year (Graham 2005). These four statements are aided in understanding by notes to the financial statements which provide additional and in depth information about specific items mentioned in the four statements. Accurate and transparent financial reporting of a company's accounts is significantly important in this age of massive investments. The four statements listed above provide information to the investors in making important investment decisions and to lenders regarding credit decisions (Piotroski 2000). This is done based on the position of the company presented in the financial statements which allows investors to judge whether the company is profitable and whether they would be able to get a significant return on their investments with this company. Creditors similarly can judge the ability of the company to pay off its debt in the future and whether they will be able to receive their money back with the interest payments. These statements are also utilized for assessing the cash flow prospects of the company as well with the same purpose in mind, to benefit investors and creditors. Cash flow projections are very important for decision making as cash inflows and outflows are ultimat ely the most important things in terms of a company's ability to payoff investors and creditors. Without this liquidity, there would be little to payoff with (Kaplan 1995). Furthermore, financial reporting gives information about the ownership of assets of the company and its related liabilities which allows users of the statements to assess what the company holds and how it is performing in general. It is also an indicator of the management's performance during a fiscal year, allowing shareholders to judge whether the current crop of management and the Board of Directors is doing a good job handling their investment (Kaplan 1995). As such, the existing shareholders of the company need financial reporting to assess whether their investments are worthwhile. Prospective investors can utilize them to judge whether the company presents a better investment option compared to others in the industry and in general. The all important tax collections that government authorities perform are b ased on the financial statements of the companies which make them important for the Government (Watts 2003). Even the employees of the company, who are organized in the form of labor unions in many countries, use the financial statements to assess the company's performance and negotiate for compensation and promotion with the management. Financial analysts and those on the

How are game console interfaces assisting in creating an immersive Essay

How are game console interfaces assisting in creating an immersive gaming experience - Essay Example Games consoles are typically thought Ð ¾f as units that operate through a television or some other large, external screen or monitor. These units require an external power supply, thus severely limiting their portability. The games themselves are mounted on media that is inserted into the unit, such as a CD, DVD or cartridge, or in media such as a cassette, readable through a tape player. The console has a keyboard, sockets for joysticks or other games controllers, or both. Experimentation with current games console technology suggests that the PC is still, despite the considerable price disadvantage, a more realistic and usable device for serious, Network-based research. However, for beginners to the Internet who require only basic facilities, a games console with network access may prove a more fiscally viable option. As Ð ¾f September 2000, the one games console Ð ¾ffering online access possesses significant limitations in terms Ð ¾f browser functionality, and Ð ¾ffers no facilities for downloading files or data. While the computer gaming community is more interested in the speed and playability aspects Ð ¾f online gaming, it is the data and application storage and manipulation functionality Ð ¾f consoles that will need to be addressed, as well as data transfer capabilities, if such devices are to become a serious electronic library accessing option for the academic and research communities. Furthermore, the PC, with the Apple Macintosh a distant second, has a firm hold within the library, educational and other sectors as the system Ð ¾f preference for accessing the Internet. This is due to a combination Ð ¾f familiarity, longevity, educational sales discounts leading to PC prices being substantially cheaper than if bought by members Ð ¾f the public, and the absense Ð ¾f an alternative.

Thesis driven paper on an aspect of the vietnam war Essay

Thesis driven paper on an aspect of the vietnam war - Essay Example The victims, soldiers, commanders, and political leaders who were directly involved obviously have their say. In the same way those who were at the opposite end of the spectrum- the dissenters, the war protestors, draft dodgers as well as the super-patriots - do have their own readings on the war and its outcomes. There are many who really believe that United States’ intervention in to the war was quite unnecessary and that the incompetent foreign policy of the US has adversely affected the lives of many ordinary Vietnamese, caused them poverty, misery, and anguish. The U.S did have its own political motives and ideological stand- that of preservation of human rights, liberty, democracy and the spread of capitalism. Thus, in a wider perspective the Vietnam War can be read as the battle of ideas – communism of North Vietnamese supported by the Soviet Union and its allies versus the capitalism of South Vietnamese supported by the U.S and its allies. The essay attempts to make a probe not so as to who won this battle of ideas –whether the triumphant North communist or the well-thought Americans who finally retreated from the battlefield; rather it focuses on who lost the battle with a special reference to the foreign policies of America during the various stages of the war- the reaction of American citizens in particular to the whole issue, how the international community viewed the foreign policy of America in the Vietnam war, how it affected the political atmosphere of the country , and up to what extent the motives of the American Government can be justified. For ages, America’s foreign policy has been one of intervention and domination; it has always tried to assert its supremacy over other nations politically, economically and ideologically. One always tends to seek the ultimate result of such a step and one comes to realize that the great nation has faltered in its treatment of the Vietnam people. Even though, Americas

Assessment one - The role of ethics in Journalism Essay

Assessment one - The role of ethics in Journalism - Essay Example Umpteenth number of times the media has been blamed to be inaccurate and biased (â€Å"Ethical Issues in Journalism†). Englehardt and Barney express that utilitarianism â€Å"declares an action, intention or principle should be judged by the overall immediate outcomes† (16). The theory of utilitarianism rests on the principle of utility, where every action is approved or disapproved as per the propensity it seems to have with the purpose of augmenting or diminishing happiness of the part whose interest is in question (Harrison 67). Petrick & Quinn (48) suggest that utilitarianism signifies that the ethical value of an action is dependent on yielding the greatest good for the greatest number of people. Applying this concept to journalism ethics involves the practice of journalism in a technical sense into conflict with the corporate values (Breit 213). Although journalism regards ethical value on the basis of its effect on journalists’ potential to supply information, the media corporation calculates ethical values from the viewpoint of maximizing investor wealth (Breit 213). As per Sta tman, living according to utilitarianism implies â€Å"caring about principles, rules and obligations, not about real human beings† (7). According to Mills, the principle of utilitarianism is that the purpose of ethics is to direct people in performing things that will result in making the world a better place (Smith 47-52). In short, the utilitarians expect people to endeavor to perform in a manner that will yield â€Å"the greatest good for the greatest number† (Smith 47-52). What actually matters is the consequences of our actions and not our motives or intentions (Smith 47-52). However, it is not always possible to determine the consequences of our actions (Smith 47-52). For instance, a reporter may think that a story about teen suicide may enable the schools and the public to understand and

Criminal Justice and Deviance Essay Example | Topics and Well Written Essays - 1500 words

Criminal Justice and Deviance - Essay Example The premise of this is a statement given by Congressman Hutchinson, stating that â€Å"Having lost its social stigma, bankruptcy ‘convenience’ filings have become a tool to avoid financial obligations rather than a measure of last resort.† (quoted in Thorne and Anderson, 2006, 147). This was also supported by Efrat (2005: 481), who attributed the lessening of stigma to the fact that â€Å"American society may have developed a more positive attitude towards the individual that was manifested by less anger and more sympathy with the plight of the individual.† Thus, if the theory is to be followed, there was no more shame to be had because of the acceptance of those who defaulted from debts. The findings of Thorne and Anderson, however, appear to suggest otherwise. In fact, instead of viewing personal bankruptcy as merely a product of rational economic choice and a strategy to stop payment of mounting debt, those who file for bankruptcy find themselves confron ting stigmatization and discrimination. Proof of this is their desire to conceal their bankruptcy from family members and associates whom they feel would be critical of what they perceive to be their fiscal mismanagement. To quote: Virtually every debtor whose parents were still living tried to withhold knowledge of the bankruptcy from them. Older debtors whose parents had passed away commented that "if they knew, they'd spin in their graves." One woman, whose father was visiting when the researcher arrived for the interview, nearly pushed the interviewer off the front steps out of fear (as she explained later) that if her father saw the researcher, he would ask disconcerting questions and potentially learn of the bankruptcy. If one looks at stigma as the social devaluation or deliberate alienation of an individual who deviates from a behavioural norm, such behavioural norm being â€Å"a shared belief of a particular social unit that individuals should act in a certain way under ce rtain circumstances† (Stafford and Scott (1986: 81), then it is fairly obvious that when something becomes common, or when there are enough individuals who file for bankruptcy, it ceases to be a reason for stigma. An analogy could be premarital sex. In the past, there were not a lot of people who engaged in premarital sex and hence it was a stigma. But now, because it had become fairly common, there was no reason to feel stigmatised or ashamed. Fay, Hurst and White (2002: 708) also suggested that households file for bankruptcy when it becomes economically beneficial for them to do so. This paper argues however, that stigmatisation still affects those who file for bankruptcy. The empirical data accumulated by Thorne and Anderson prove this, so do Sutton and Callahan who said that even firms experience stigmatisation. â€Å"The bankrupt firms we studied were often shunned by members of their organizational audiences. The leaders we interviewed were hurt and embarrassed.(1987: 4 06)†. The reason is simple: no matter how common poverty is, it still causes stigmatisation. Bankruptcy is an indication of poverty. It is an indication of inability to pay off one’s debts. Even if there are a lot of people doing it, it is still is a cause for shame when one admits in official documents that he or she is asking to be legally discharged from debts contracted. Since childhood, people have been programmed to aspire towards prosperity and a certain way of life. Bankruptcy is a signal that that aspiration has not been met and that,

Investigating the Inverse Square Law Essay Example for Free

Investigating the Inverse Square Law Essay The inverse square law can also be applied to gravity, electric fields, light and sound. In relation to electric fields, the electric force in Coulombs law follows the inverse square law: If gamma rays are a form of electromagnetic radiation and undergo negligible absorption in air, then the intensity, I, should vary inversely as the square of the distance between the source and the detector.2 Air acts as an almost transparent medium to ?-rays, and the intensity (rate of energy arrival per unit area) of ?-rays emanating from a point source varies inversely as the square of the distance from the source. 3 ?-rays fall into many distinct monoenergetic groups because of their variable energies which emanate from any particular emitter. The least energetic radiation will only pass through very thin foils, whereas the most energetic can penetrate up to several centimetres of lead.4 As ?-rays tend to produce 10-4 times as many ion-pairs per unit length as ?-particles do, measurements are usually carried out using a Geiger-Mller (G-M) tube.5 G-M tubes are widely used for detecting radiation and ionising particles. Source: http://en.wikipedia.org/wiki/Geiger-M%C3%BCller_tube The anode is a central thin wire which is insulated from the surrounding cathode cylinder, which is metal or graphite coated. The anode is kept at a positive potential and the cathode is earthed. The tube may also have a thin mica end window.6 When radiation enters the tube, a few electrons and ions are produced in the gas. If the voltage is above the breakdown potential (The minimum reverse voltage to make the diode conduct in reverse)7 of the gas, the number of electrons and ions are greatly multiplied. The electrons are attracted to the anode, and the positive ions move towards the cathode. The current flowing in the high resistance resistor (R) produces a pd which is amplified and passed to a counter which registers the passage of an ionising particle or radiation through the tube.8 The tube cannot be filled with air as the discharge persists for a short time after the radiation is registered. This is due to electrons being emitted from the cathode by the positive ions which arrive there. Instead, the tube is filled with argon mixed with a halogen vapour which quenches, reduces the intensity, the discharge quickly, ensuring that the registered radiation does not affect the recording of other ionising particles. When the G-M tube is detecting one particle, if another enters the tube it will not be detected. This is known as dead time; the average maximum being approximately 90 microseconds.9 Because this number is so small, it can justifiably be ignored for this experiment. Background radiation must be taken into account when taking readings from the source. Background radiation primarily comes from cosmic radiation and terrestrial sources.10 This radiation will affect the count and must be corrected. The level of this radiation varies with location and must be measured before conducting the experiment. Since I ? C: C ? 1 (d + d0)2 Therefore: d + d0 ? 1 Vc I ? 1 r2 Where: * d = distance * d0 = distance to be added to the measured distance, d, because of the reference point on the holder not coinciding with the source, and the effective counting space inside the GM tube may not be close to the window, then r = d + d0. * I = intensity * C = corrected count rate the measured count rate minus the reading for background radiation11 Corrected count rate against 1/(d + d0)2 should produce a straight-line graph, passing through the origin, if the inverse square law is followed. Source: A Laboratory Manual of Physics -F. Tyler, Page 269 The gradient of the line obtained is a measure of the strength of the source used in the experiment.12 The strength of the source is the activity, A=?N. The decay constant, ?, can be calculated using ? = ln2/t1/2 where the value for the half-life of Co-60 is 5.2714 years13. Therefore: ? = ln2/t1/2 = 0.693/1.664 x 108 = 4.175 x 10-9 The gradient of the straight line graph will equal ?N0e-?t so ? = gradient/ N0e-?t Safety Precautions: To ensure the utmost safety before, during and after this experiment, some guidelines should be followed: * Food and drink should not be consumed whilst in the same room as the source * Food items should not be stored in the same room as the source * The source should only be handled with long handled source handling tongs, and as little as possible * Hands should be washed thoroughly after contact with the source * If in contact with the source for an extended period, it is recommended that a monitoring badge is worn * As the source will radiate in only one direction, it should not be pointed at anyone * The source should be locked away in a lead lined box when not in use * Open wounds should be covered securely * Protective gloves should be warn when handling potentially contaminated items Errors: To reduce the possible errors within the experiment, an optical bench will be used to ensure that the G-M tube and the source are properly aligned throughout, as the source radiates in one direction, the alignment must remain standard. Also, for small distances, specifically the distance d0 which is the distance the source is from the opening of the holder plus the distance of detection from the window in the G-M tube, vernier callipers will be used to hold as much accuracy as possible. Vernier callipers read to fractions of a millimetre, making them much more accurate than other measuring devices. Other distances, such as distance d, can be measured with a metre rule as the distances are larger which decreases the possible error in measuring. There will also be the error of human reaction times from observing the final count and pressing the stopclock. To ensure accuracy, practise using the stop-clock and count switch until reasonably consistent results can be obtained. Preliminary Work: To decide on an appropriate voltage to use, the G-M tube and source set-up should be tested. Place the source approximately 10 cm from the window of the G-M tube and increase the voltage slowly, until the count rate stops changing dramatically. Plot a graph of the count-rate, C, against EHT voltage, V. Record the voltages V1 and V2 between which the rate of counting does not vary too much. If the rate of counting begins to rise after remaining much the same for a range of voltage do not raise the voltage any higher or the tube may suffer damage.14 The optimum operating voltage will be halfway between the voltage where the plateau begins and the voltage where it ends. To decide on the range of distances used, the source was moved close to the window of the G-M tube and was moved back slowly until the scaler could count adequately (5 cm). This is the smallest distance that will be used. To find the other extreme, the source was moved back until the count rate fell to a low value, but could still provide adequate results (35 cm). d (cm) N t1 (s) t2 (s) t3 (s) Ave. t 5.00 10,000 212 209 209 210.00 10.00 10,000 773 779 790 780.67 15.00 1000 180 220 205 201.67 20.00 1000 317 355 345 339.00 25.00 1000 457 469 437 454.33 30.00 1000 543 510 542 531.67 35.00 1000 749 720 735 734.67 From these preliminary results I have decided to time for 10,000 counts at 5 cm from the source, 5000 counts for 10cm from the source, and 1000 for 15 30cm. This is because any higher values will take considerably longer to measure. I will take three readings from each, as radioactive decay is a random process and it would be unlikely for more than three readings to be similar. An average will be calculated from the three values and the reading for the background radiation will be subtracted to find the corrected count rate. Equipment: * Geiger-Mller tube of , ? sensitive type * Decade scaler with variable EHT supply * Sealed cobalt-60 source sealed to prevent contact with the source and to prevent isotropic radiation * Long handled source handling tongs to prevent contact with the source * Optical bench with source holder to ensure constant alignment * Stop-clock, readable to at least two decimal places * Vernier callipers to measure the distance d0 to a higher level of accuracy * Metre rule to measure the distance d Diagram: Where: * B is the optical bench with source holder, H * G is the Geiger-Mller tube * S is the decade scaler with variable EHT supply * R is the sealed radioactive source, cobalt-60 Cobalt-60 will be used as the gamma source as it is easily produced, by exposing natural cobalt to neutrons in a reactor, and therefore easy to acquire.15 It also produces ?-rays with energies of 1.17 MeV and 1.33 MeV. Method: 1. Clamp the G-M tube to one end of the optical bench and attach it to the input socket of the scaler 2. Set the variable EHT voltage on the scaler at a minimum and turn it on, allowing a few minutes for the scaler to warm up 3. Change the variable EHT voltage on the scaler to the value found through preliminary work and set it to count pulses from the G-M tube 4. Start the stopclock and measure the background radiation for an adequate length of time, e.g. 25 minutes, as background radiation is variable 5. Place the holder containing the ?-source at 5.0 cm from the window of the G-M tube 6. Start the stopclock and stop after 10,000 counts are registered. Record this value and repeat twice 7. Move the ?-source to 10.0 cm from the window of the G-M tube and repeat procedure 5, instead only counting 5000 counts 8. Move the ?-source to 15.0 cm from the window of the G-M tube and repeat procedure 5, instead counting only 1000 counts 9. Repeat procedure 7 for sets of 5.0 cm until a distance of 30.0 cm is reached 10. Tabulate these results and find the average count rate for each distance 11. Evaluate 1/(d + do)2 12. Using the recorded value for background radiation, evaluate the corrected count rate for each distance 13. Plot the graph of corrected count rate against 1/(d + do)2 References: 1 http://hyperphysics.phy-astr.gsu.edu/Hbase/forces/isq.html 2 Essential Pre-University Physics Whelan Hodgson, page 953 3 Essential Principles of Physics Whelan Hodgson, page 472 4 Essential Principles of Physics Whelan Hodgson, page 472 5 Essential Principles of Physics Whelan Hodgson, page 472 6 http://www.imagesco.com/articles/geiger/03.html 7 http://en.wikipedia.org/wiki/Breakdown_voltage 8 Essential Pre-University Physics Whelan Hodgson, page 406 9 http://www.imagesco.com/articles/geiger/03.html 10 http://en.wikipedia.org/wiki/Background_radiation 11 Advanced Level Practical Physics M Nelkon JM Ogborn, page 218 12 A Laboratory Manual of Physics F. Tyler, page 269 13 http://en.wikipedia.org/wiki/Cobalt * 14 Advanced Level Practical Physics M Nelkon JM Ogborn, page 212 15 http://en.wikipedia.org/wiki/Cobalt

Muhammad & Mecca Essay Example for Free

Muhammad Mecca Essay Muhammad, whose name was taken from the Arabic word hamada which means â€Å"to praise, to glorify,† was born in Mecca, Western Arabia, in 570 CE to Abd bin Al-Muttalib and Amina bint Wahb. His parents were believed to be descendants of Abraham and Hagar, the Egyptian slave who mothered Abraham’s son, Ishmael. The story goes that Abraham fled to Mecca with Hagar and Ishmael after his wife, Sarah, also gave birth to a baby boy (Isaac) and became extremely jealous of Hagar and Ishmael. It was with the assistance of Ishmael that Abraham later built the Ka’bah, Islam’s holiest sanctuary, in Mecca. It is now the destination of pilgrims during the hajj (Fisher. 2005). Muhammad married at the age of twenty-five to Khadijah, a forty-year-old businesswoman who owned the caravans which he was managing at the time. His wife later became his main source of support when he was experiencing difficulties during the early years of his mission. Muhammad recounted an incident which happened when he was forty years old. As his story went, an angel appeared to him when he was in a cave in Mt. Hira during one of his spiritual retreats and told him to recite something. Because he was illiterate, he reportedly refused three times. However, the angel insisted and when Muhammad, at last, relented, the angel gave him the words that would later become the Qur’an’s first words. That was the first of a series of revelations, the exact words of which had been: Proclaim! (or Recite! ) In the name Of thy Lord and Cherisher, Who created – Created man, out of A (mere) clot Of congealed blood: Proclaim! And thy Lord Is Most Bountiful,- He Who taught (The use of) the Pen,- Taught man that Which he knew not (Fisher, 2005). That first revelation undoubtedly referred to the creation. It was followed by more revelations which occurred intermittently. Muhammad described the revelations as follows: â€Å"Revelation sometimes comes like the sound of a bell; that is the most painful way. When it ceases I have remembered what was said. Sometimes it is an angel who talks to me like a human, and I remember what he says. † Initially, Muhammad only shared what was revealed to him with his wife and the few people who believed him. However, after three years had elapsed, he was instructed to start preaching to the public what he had received from the revelations (Fisher, 2005). Although he succeeded in winning converts to Islam, his group was persecuted by the Qurayshites (the aristocrats) in spite of the protection provided by his influential uncle, and exiled to an isolated place where they were forced to eat the leaves of trees and the wild foods they could gather in order to survive. The persecution persisted even after his band of Muslim converts was allowed to go back to Mecca after three years. The darkest period in Muhammad’s life was when he turned fifty. It was called the â€Å"Year of Sorrows† because his wife and his uncle who was protecting him died. The Islamic tradition explained that it was approximately during that period of hardship that the â€Å"Night of Ascension† occurred. It was claimed to be the occasion when Muhammad was supposed to have ascended into heaven and met the earlier prophets like Adam, Abraham, and Jesus Christ in Divine proximity, observed what hell and paradise were, and was later blessed by the Divine Presence (Fisher, 2005). As a consequence of the persistent Qurayshite persecution that they experienced in Mecca, however, Muhammad and his Muslim followers decided to leave Mecca and head for Medina in 622 CE. Their migration, which was referred to as the hijrah, is now considered as the beginning of the Muslim era. (Risher, 2005).

Comparative Analysis Of Eigrp And Ospf Routing Information Technology Essay

Comparative Analysis Of Eigrp And Ospf Routing Information Technology Essay In this running era of technology, the technology of communication is increasing day by day. The communication networks plays important role to send any information like file or printer sharing, video streaming and voice conferencing etc and these days internet is the best medium to share information remotely and allow people to communicate, collaborate and interact with each other. All this information is managed by communication networks in which Routing Protocols are used to transfer information or packets across internet. The Open System Interconnection (OSI) reference model by International Organization for Standardization (ISO) created Routing Protocols by which network is control and able to communicate with each other around world. The main job of Router is to provide best path to packet from source to destination by using various metrics values leading to many different properties of path and then calculated the best path for packet to reach destination in network. The numbers of Routing Protocols are available to manage the network or to connect multiple networks. Internet Protocol (IP) is the most commonly known protocol among all of them and In this thesis two most widely used protocols of intra Domain Routing Protocols will be analysed, which are Enhanced Interior Gateway Routing Protocol (EIGRP) and Open Shortest Path First (OSPF) Routing Protocol where as EIGRP is a Cisco proprietary Interior Gateway routing protocol via Distance Vector Protocols and OSPF routing protocol is Link-State Interior Gateway Routing protocol and also consider important protocol for real time applications. C:UsersG MomiDesktopUG ProjectAsessmentsCISCO1841.jpg Fig1[14] C:UsersG MomiDesktopUG ProjectAsessmentsnetworking-router.jpgFig 2[15] Aims and Objectives All routing protocols have different performance in the network so its important to choose the right one for your network and this selection can be done on the basis of network scalibilty, convergence time and bandwidth requirements. In this Project EIGRP and OSPF Routing Protocols are chosen and the comparitive anaysis of these two protocols in real-time trafic will be take place in different senario and evaluating which protocol will give best route real-time trafic. Further in this project, different routing protocols will be discuss as their features and properties and theoritical and simulation analyse will be done with quantative metrics. The Cisco Proprietary EIGRP is based on Diffusing Update Algorithm (DUAL) and its cost is calculated on the basis of delay and bandwidth [3] . on other hand OSPF routing protocol work on the bases of DIJKSTRA ALGORITHM or Shortest Path First (SPF) and the calculation of its cost is based on bandwidth [4]. These protocols uses different algorithm to route the trafic and this can be vary in convergence time and route proccessing delay according to their calculation so this can effect the network performance. To find out which protocol have better performance in large or small network, three different network models will be designed by EIGRP and OSPF routing protocols repectively by network simulator. 1.2 Project Methodology In this project two routing protocols EIGRP and OSPF will be analyse in by three methods:- A network model will be designed with EIGRP and simulation will be done in Cisco Packet Tracer and results will be observed. On the same designed network, OSPF will be impliment and performance will be recorded. And in the last same designed network will be impliment by both OSPF and EIGRP routing protocols to simulate the performance of real-time trafic. Routing Protocols Background Routing Protocols in IP networks are important to transfer data or any packet on time and responsible for sending packets to correct destination address and also these Routing Protocols are intelligent enough to select right information from relevant source and forwarding to destination node via one-hop or multi hop. Routing Protocols in router creates routing table by collecting information from the neighbour router which helps router to calculate the best path to forward the packet. All routing protocols are usually works on layer 3 (network layer). There are many classifications of Routing Protocols for example Static routing, dynamic routing and Link-State routing protocols further classes distance vector routing protocols, RIP, VSLM and CIDR, EIGRP and OSPF. Also these protocols help to build other network communication protocols for example wireless ad-hoc networks and mesh wireless networks and many other. The network in Internet is highly dynamic that is why its protocols are equally dynamic, among all Routing Protocols EIGRP and OSPF are two widely used protocols and both comes under dynamic routing protocols, in which EIGRP is based on Interior Gateway Routing Protocols and also EIGRP contains new features by which the market potential is expanded. OSPF is also Interior Gateway Routing protocol and works on Link-state and (SPF) Shortest Path First technology. Thanks to these routing protocol technology which increases and helped in improving the communication in such a perfect and correct way around the world. C:UsersG MomiDesktopUG ProjectAsessmentshomepage.jpgFig 3 [16] Overall Routing There are many routing protocols by which routers in different networks are able to communicate with each other with different properties. The following properties will provide overall view of Routing, what properties do router use and why. Desirable Properties of Routing Loop: While providing route for packet to reach destination, routing protocol are responsible to provide loop free route in network which results as low bandwidth used during process and can be used efficiently. Demand Based Operation: The demand based operation means that protocol should provide only the information when requested by node which helps to save the valuable resources used in network. Convergence: Convergence is basically occurrence of two or more things coming together, when ever link changes router automatically notice the change and process the update by calculating the new route and also forward the updated table. Convergence is totally depends on the routing protocols if convergence occurs in network it can result in bad route calculation or may drop the packet or time out. So the routing protocol should converge as fast as possible. Security: All protocols used in routing must ensure that the packets are transmitted with security to chosen destination. Multiple Routes: Routing protocols are responsible to provide multiple routes for the packets to reach its destination from its routing table when selected link by the routers fails or if there is any congestion on a particular route, this takes time to discover new route but by some selected routing protocols it is possible for router to do this job in seconds. Quality of Service: All Protocols doesnt support Quality of Service as fact there is no widely deployed QOS aware Routing Protocols. But some protocols do support the Quality of Service depending upon their intended network use, like in EIGRP bandwidth and delay are consider with static parameters and in OSPF only bandwidth is consider with static parameters. 2.2 Routing and Metrics 2.2.1 Metrics and its Purpose The cost of path in routing is based on the metrics parameters by metrics it is possible to compare or measure the path and all routing protocols select lowest metrics value among all values to determine the best path for routers. All Routing Protocols have their own metric calculation to decide the best bath. At a stage where routing protocol learn multiple path to reach remote networks or same destination and confused to select the right one, then lowest metrics value is used by routing protocols to choose the best path after calculating and comparing the cost of each path learned by routing protocols. Each protocol has its own way to calculate metrics and compare its value as mentioned before EIGRP works on the combination of delay, load, bandwidth and reliability and OSPF uses only bandwidth and as different for other routing protocols. 2.2.2 Metrics Parameters of Routing Protocol The metrics calculation of different routing protocols may results to select different path to same destination this is because different metrics values are used by different protocols. The following metrics are usually used in IP routing protocols:- Hop Count: some protocols count numbers of routers means hops through the packet will traverse to reach the destination like in RIP packets are traverse on the path with least number of hops. Bandwidth: After calculating the metrics if value is chosen bandwidth then path selected with highest bandwidth is preferable. Load: Some protocols select their path according to the load on the link, the lowest load on link is consider the best path to reach destination. Reliability: when reliability is chosen as metrics then path with highest reliability is selected, in this process reliability is calculated by the probability of the link failure in which can be calculated as from the previous recorded link failure or counting interface errors. Cost: cost can be defined as a metrics or a policy combined with metrics because cost is basically a value which is set by administrator or IOS (Internet Operating System) to select best path. 2.3 Classification of Routing Protocols Routing Protocols can be classified as:- Static and Dynamic Routing Protocols Distance Vector (DV) and Link-State Routing Protocols (LSR) Classful and classless Routing Protocols 2.3.1 Static and Dynamic Routing Protocols Static routing is basically used in small networks as its performance is bad because routing table constructed manually in static routing and routes are also fixed at boot time of router so that is why whenever new network is added or deleted within Autonomous System (AM) network administrator have to update it manually. Therefore it has good advantage in small network in which system administrator have full control of the network but on large networks this technology fails because it is hard to manage rapid changes in network topology and configure all routes manually. On the other hand Dynamic Routing Protocols routing is more widely used in large networks because in this routing table is created automatically and updated by message exchanging with adjacent routers, which means each router in the network have information about all other routers in the network and whenever any router is added or deleted the routing table is updated by different update methods like periodic update and trigger updates. The best route in dynamic routing protocol is based on their individual metrics and rules. Not only this there are many other reason of choosing Dynamic Routing instead of Static and for Dynamic Routing, route instability and creating routing loops are only the drawbacks which may cause. The most known Dynamic protocols are:- RIP A Distance Vector Interior Routing Protocol IGRP The Distance Vector Interior Routing Protocol by Cisco OSPF A Link-State Interior Routing Protocol IS-IS A Link-State Interior Routing Protocol EIGRP The Advanced Distance Vector Interior Routing Protocol by Cisco BGP A Path Vector Exterior Routing Protocol. 2.3.2 Distance Vector Routing Protocols Distance Vector Routing determines the best path by calculating the distance to reach the destination, as the name indicates Distance means the how far is destination by hop count metrics and Vector of distance represents term of next hop router or exit interface. Distance Vector Routing Protocols works on the basis of Bellman-Ford algorithm in which routing table is created and updated periodically by broadcasting the entire routing table to each of its neighbour. In Distance Vector each router maintains a distance vector for each destination which contains the information of next hop, destination ID and the shortest distance. This Protocols works on periodic advertisement of the shortest path by each router for example router sends its Distance Vector to its neighbours periodically containing the information of shortest path then the router in neighbour receives the information and updates its routing table and send the updated table periodically to its own neighbour and this process is continue works on the entire network in the time range of 10-90 seconds as depend on different Distance Vector Routing Protocols. In these protocols the router does not have the information of the entire path to the destination router. Router only counts the number of hops and has only the information of the direction and the interface from where the packet can be forwarded. Different metrics are used to update the information by distance vector protocols like in EIGRP the diffusion algorithm is used to select the cost of path to reach the destination. Advantage and Disadvantage of Distance Vector Routing The main advantages of Distance Vector Routing are as follows:- Simple and easy to understand as they work on the basis of router advertising processes but these protocols are efficient in smaller networks Distance Vector Routing Protocols are very easy to configure as just need to enable it on router interface and also they are very easy to manage. Main Disadvantages:- Large Routing tables in large networks, results as bad performance because thousands entries in routing table. Creating loops and slow convergence Problems with Scalability and not good in hierarchical routing Although by split horizon rule and triggered updates, Distance Routing Protocols are boosted as result convergence speed is increased. 2.3.3 Link-State Routing Protocols Link-State Routing (LSR) Protocols are those dynamic routing protocols which works DIJKSTRAS Shortest Path First (SPF) algorithm that is why this protocol is also known as Shortest Path First Protocol. The router configured with LSR protocol will always chose the shortest path to reach the destination in network. In Link-State routing protocols the information is stored in database called Link-State database and this routing information is exchange among all routers in network through Link-State Advertisements (LSA). If there is any link added or changed in the network topology then LSAs is flooded to all the neighbour nodes by which routing table are updated information is stored in their own database which describes the topology of the network. The database in these protocols contains the information cost of the each link in the network and this cost is calculated by algorithm called DIJKSTRAS algorithm and the cost of each link can also be set by administrator. After all Link-State routing protocols have excellent flexibility but more complex as compare to Distance Vector and LSR protocols have less broadcast traffic. The most known LSR Protocols are Open Shortest Path First (OSPF) and Intermediate System to Intermediate System (IS-IS). Advantage and Disadvantage of Link-State Routing Each router in Link-State Routing Protocol calculate the route independently, the main advantages are as follow: LSR have small Routing table which makes it react fast whenever their is change in network. LSR also have low network overhead and the size of the packet sent in network is very small. Drawbacks of Link-State Routing: Configuration is difficult which results use of large memory space. More complex as compare to Distance Vector. 2.3.4 Classful and Classless Routing Protocols Depending on the subnet mask the routing protocols can be separated as Classful and Classless routing. Classful: The Classful routing contains the same subnet mask in the network topology and the Classful routing protocols never send any information regarding subnet mask in their routing updates. The router does not belong to same network then Classful subnet mask will be applied to the route. Classful routing protocols are not widely used because they doesnt support VSLM (Variable Length Subnet Masks) and also they cannot support discontinuous networks. Classless: Classless routing protocols are just opposite to Classful as in this the subnet mask varies in the network topology and also subnet mask and network address both are included in routing updates. EIGRP and OSPF are also belongs to classless routing protocols. 3.0 Enhanced Interior Gateway Routing Protocol (EIGRP) . EIGRP is Cisco proprietary protocol and this is enhanced version of Interior Gateway Routing Protocol (IGRP) [7], EIGRP was developed in 1992 and now days this protocols is being consider as more scalable for both large and medium networks. Diffusion Update Algorithm (DUAL) is used in EIGRP for calculating the routes to destination and also EIGRP has both properties of Link-State and Distance Vector Routing Protocols as it creates neighbour relationships and advertises the routes in network topology that is why it also called as Hybrid Protocol. 3.1 EIGRP Components EIGRP rely on the following four components:- 3.1.1 Diffusion Update Algorithm (DUAL) EIGRP uses DUAL by which loops are avoided in network and this mechanism is process by following concepts of DUAL:- Successor Successor means the first router or the first hop across network which provides the least-cost path to the destination. Feasible Distance The lowest cost required to reach the destination is basically known as Feasible Distance. Reported Distance The cost of router to reach a destination in a network is known by reported distance Feasible Successor Feasible Successor provides the loop free backup path to the destination, basically Feasible Successor if neighbour router in network. Feasible Condition This is totally depend on the value reported distance and feasible distance to select the Feasible Successor, means the value of advertised Reported Distance by router to destination should be less than feasible destination to the same distance. 3.1.2 Neighbour Discovery and Recovery This method allows routers to update their table dynamically with the information of other directly connected routers to the network and this information is exchange between routers with very low overhead as sending HELLO packets periodically throughout the network, router verify the connection with neighbour router by receiving HELLO packets from it. Usually these HELLO packets are sent periodically after every 5 seconds in high speed networks and with these HELLO packets advertise a HOLD time each time when they are sent by a router to make sure the connection is alive by receiving HELLO packets back. In EIGRP the default hold time is 15 seconds. By exchanging these HELLO packets advertisements between each other in the network, router updates their outing table, if the any router doesnt receive HELLO packets in between the HOLD time of EIGRP then the neighbour router will be discarded from the routing table. 3.1.3 Reliable Transport Protocol This protocol is used by EIGRP for guaranteed and ordered delivery of EIGRP packets to all the neighbour routers in the network and also Reliable Transport Protocol supports intermix transmission of unicast or multicast packets. EIGRP packets are different; some of the packets are reliably transmitted as required and some do not need any reliability for transmission although reliability is provided whenever there is need. 3.1.4 Protocol Dependent Module To support different network layer protocols, EIGRP uses PDM (Protocol Dependent Module) like Internet Packet Exchange (IPX) and Apple Talk. http://fengnet.com/book/CCIE%20Professional%20Development%20Routing%20TCPIP%20Volume%20I/images/07fig04.jpgFig 4 [Online Available] 3.4 Advantages and Disadvantages in EIGRP The main advantage of EIGRP routing protocol are:- Loop free routes are providing by EIGRP routing protocol. The configuration of EIGRP is very easy as compare to OSPF. Low convergence time EIGRP can work with VLSM (Variable Length Subnet Mask) Routing update authentication is also supported by EIGRP Disadvantages; The main disadvantage is EIGRP is Cisco Proprietary so can be use only on Cisco products. Routers from other vendors are not able to utilize EIGRP. 4.0 Open Shortest Path First OSPF is Link-State Interior Gateway Routing Protocol and it can use by other product as well because it is not Cisco Proprietary. OSPF works with single Autonomous system and distribute the information across the network. In OSPF the cost of interface is calculated by bandwidth and this cost is inversely proportional to bandwidth, Lower cost requires higher bandwidth [3]. As mentioned before OSPF routing protocols always select the lowest cost path to all available destinations with the help of DIJKSTRA Algorithm calculation. 4.1 Protocol Structure The following information is included in OSPF protocol structure [2] Version: indicates the current version of OSPF. Type: indicates five types of packets which are HELLO Packets, Database Description (DBD), Link-State Request (LSR), Link-State Update (LSU) and Link-State Acknowledgement (LSAck). Packet Length Router ID Area ID Checksum Au Type Authentication. 5. Related Works and Research There are many comparative analysis of EIGRP, OSPF and other related routing protocols have been proposed and still research is going on some of them are given below. Performance comparisons between OSPF and EIGRP in tactical IP networks. [18] Dynamic Routing Protocol Implementation Decision between EIGRP, OSPF and RIP Based on Technical Background Using OPNET Modeler. [19] Dynamic routing protocol performance in a fault- tolerant Ethernet-based IP network. [20] And many more other research related to this topic but there are very few comparison and analysis of OSPF and EIGRP routing protocols for real-time traffic. In this project comparative analysis of two most popular routing protocols EIGRP and OSPF will be done in Cisco packet Tracer with different scenarios in terms of metrics performance. Further detailed information will be included as theoretically of all related routing protocols. Conclusion This contextual report was presented as the part of BSc Computer Networking final year project on Routing Protocols to provide the overview of the project information and literature research and also as Project Initiation Document, in this report the purpose of the project is clearly mentioned and further artefact will be designed and implement later with more detailed information as scheduled.

Intelligent Satire in Voltaires Candide Essay -- Candide essays

Intelligent Satire in Candide      Ã‚   In the story Candide, Voltaire uses the experiences of the character Candide and dialogue between characters to dispute the theory by other philosophers that "Everything is for the best in this best of all possible worlds" (Voltaire). Voltaire believed that the society that he lived in had many flaws, flaws which are illustrated throughout the story. Voltaire uses satire to take aim at the military, religion, and societies' emphasis of physical beauty, to illustrate that we do not live in the best of all possible worlds.    One institution that Voltaire takes aim at in Candide is the institution of the military. Voltaire attacks of the military using dialogue between Candide and Martin as they speak during their passage along the shores of England. On their journey they witness the execution of an admiral in the English army. Martin explains to Candide that this admiral was executed for not killing enough people in a battle with a rival French admiral. With this statement, Voltaire illustrates that the military has lost its sense of duty, becoming a machine of brutality instead of an institution to protect the lives of citizens. The manner in which the execution is carried out further illustrates the flaws within this particular society. Instead of secretly executing the admiral, the military made the admiral's execution a ceremony for the public. With this chapter of Candide, Voltaire creates a satirical and brutal view of the not only the military, but also of the citizens of England who come to watch . In most societies, citizens are appalled by such behavior, but in this instance the citizens are accepting of these actions and even condone the murder. All of these points are illu... ...splay what he considers to be the best of all possible worlds. In the story of Candide's travel to the land of Eldorado, Voltaire creates his view of a perfect society, one in which people are kind to one another, money and jewels have no real value to be exploited, and where government is honest. This section of Candide is different from all others, essentially the only positive section of Candide's travels. After analyzing the work, it seems as if the story was not written as a fictional work, but rather a commentary on the state of society throughout Europe.    Works Cited and Consulted: Frautschi, R.L. Barron's Simplified Approach to Voltaire: Candide. New York: Barron's Educational Series, Inc., 1968. Lowers, James K, ed. "Cliff Notes on Voltaire's Candide". Lincoln: Cliff Notes, Inc. 1995. Voltaire. Candide. New York: Viking Publishers, 1998.

Pacifism & Conscientious Objection :: essays research papers fc

During the 20th century America has been involved in many conflicts that have led to war or the taking up of arms against other humans and nations. Although the vast majority of Americans have blindly accepted these actions throughout the century, more and more people are seeing war as morally wrong. Reasons for this epiphany are based off of a variety of things and encompass many other aspects related to war and killing examples include: due to moral and ethical principles, objection to war due to strong religious beliefs, the objection to violence due to the same ideals above, objection to the government's use of force, and the objection to the use of weapons of mass destruction. Many of the core beliefs of conscientious objection derive from the teachings or beliefs of pacifism. Pacifism has been a system of thinking and living for hundreds of years, and, in the 20th century many objection and pacifistic movements have sprung up all around the nation, more so than in any other time. Pacifism and conscientious objection in the United States have been moral issues that have fallen under question due to the belief of the participants that killing, war, and the act of violence is wrong and immoral. To begin to understand the workings of conscientious objection, it is important have a clear view of what pacifism is. The roots of pacifism reach back for literally hundreds of years. Practically all of the messiahs of all the chief religions of the world preached for pacifism including: Allah and Muhammad from the Muslim Koran, Jesus and God from the Bible used by Catholics, Christens, and Quakers, and in the Jewish Torah. Other teachers of pacifism include: Plato and Socrates. The moral and ethical principles of pacifism and conscientious objection have been present throughout United States history. There have been known objectors in every single war that America has been somehow involved, Including: The French and Indian War, The Revolutionary War, The War of 1812, The Civil War, The Spanish American War, The Mexican American War, World War One, World War Two, The Korean War, The Vietnam War, The Persian Gulf War, and into the ongoing War Against "Terror". Pacifism is the refusal to participate in any violent actions and or killing. This can be derived from the belief that all life is sacred and that it is morally wrong to take another persons life.

The Style, Technique, and Structure of Conrads Heart of Darkness Essay

The Style, Technique, and Structure of Heart of Darkness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The novella Heart of Darkness by Joseph Conrad is proof that a novel does not have to be long to have literary merit. Heart of Darkness is quite short, yet intriguing, due to the content of the novel. Much like Shakespeare’s Hamlet, Heart of Darkness overwhelms the reader by the power of the story so that one will never feel quite satisfied with their attempts to intellectualize the experience (Adelman 8).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Heart of Darkness was written during the time of British imperialism and extreme exploitation of Africans in the Congo. The British were exploiting the Africans in an effort to extract ivory from the primitive jungle. Throughout the novel, Conrad expresses his dislike with the 'civilized' white people exploiting the 'savage' black Africans. Conrad also uses several literary devices in his writing to portray and express several messages. The writing style, techniques, structure and themes in Heart of Darkness all combine to create one of the most renowned, respected and mysterious novels of all time. Conrad wrote an ultimate enigma for readers to interpret and critically analyze for years to come.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conrad's excellence in style is very controversial; some believe that he is "a literary genius" (Adelman 16), while others "criticize him for being limited, pretentious and vague" ((Adelman 16). Throughout the novel, Conrad uses ample amounts of descriptive language, vivid imagery, and powerful symbolism. The vague part is that he leaves it up to the reader to interpret his mysterious and 'unspeakable' enigmas. Conrad's descriptive language in Heart of Darkness is present from the beginning to the end. With the opening paragraphs d... ...xperience" (Adelman 8). Overall, readers must interpret for themselves which meanings Conrad intended or if he intended all the meanings. This deep novel by Joseph Conrad is not easy to read but is valuable knowledge once it is read.    Works Cited Adelman, Gary. Heart of Darkness: Search for the Unconscious. Boston: Twayne Publishers, 1987. Conrad, Joseph. The Heart of Darkness. Ed. Cedric Watts. London: Everyman, 1995. Fothergill, Anthony. Open Guides to Literature: Heart of Darkness. Philadelphia: Open University Press, 1989. Glassman, Peter J. Language and Being: Joseph Conrad and the Literature of the Personality. New York and London: Columbia: University Press, 1976. Tindall, W.Y. "The Duty of Marlow." In Conrad's Heart of Darkness and the Critics. Ed. Bruce Harkness. Belmont, California: Wadsworth Publishing Company Inc., 1968.

Dunkin Donuts: Strategy and Strategic Management Essay

â…  . Introduction of the Company Dunkin’ Donuts is an American global doughnut company and coffehouse chain based in Canton, Massachusetts. In 1948, William Rosenberg opened his first restaurant as Open Kettle, in Quincy, Massachusetts. In 1949, the name ‘Open Kettle’ was changed to ‘Kettle Donuts’. In 1950, it was founded by William Rosenberg in Quincy, Massachusetts. And the now corporate name Dunkin’ Donuts adopted. In 1955, Rosenberg sold franchise of Dunkin’ Donuts to others. In 1959, Rosenberg was began lobbying for Dunkin’ Donuts at the International Franchise Association. In 1963, the chain’s 100th restaurant opened. In 1979, Growth was exponential starting. The chain had 1,000 restaurants. In 1990, the chain had 2,000 restaurants. In 1992, the chain had 3,000 restaurants. In 1996, bagels were introduced to the Dunkin’ Donuts menu. In 1997, breakfast sandwiches were introduced to the Dunkin’ Donuts menu. Dunkindonut.org was founded by a customer, for disgruntled consumers and employees to lodge complaints about the company. In 1999, the site appeared before the company’s own website in many search engines, and received national media coverage before being purchased by Dunkin’ Donuts. In 2002, Rosenberg passed away from bladder cancer at the age of 86 in his Mashepee, Cape Cod home. In 2004, the company’s headquarters were relocated to Canton. In 2006, Dunkin’ Donuts began using the slogan â€Å"America Runs on Dunkin† which continues to be used in many advertisement campaigns. In 2007, Dunkin’ Donuts featured tear-off pieces on its coffee cups and created a promotional campaign centered on a coffee cup named Joe Dunkin. In 2008, Dunkin’ Donuts opened its first â€Å"green† restaurant in St. Peterburg, Florida that is Leadership in Energy and Environmental Design(LEED) certified. On December 10,2008, Nigel Travis was appointed Chief Excutive Officer of Dunkin’ Donuts’ Brands. Dunkin’ Donuts offered a 99 cent latte, cappuccino, and espresso promotion from 1-10 pm. In 2009, Nigel Travis assumed the role of Dunkin’ Donuts President. Dunkin’ Donuts temporarily stopped the sale of Dunkaccino and hot chocalate because of concern of a possible salmonella poisoning at a suppplier’s facilities. The Kainos Partners Holding Co., which owned and operated 56 Dunkin’ Donuts, filed for bankruptcy. In 2010, Dunkin’ Donuts’ gloabal system-wide sales were $6 billion. In 2011, Dunkin’ Donuts ranked first for customer loyalty in the coffee category by Brand Keys.(~2016) In 2012, Dunkin’ Donuts switched its beverage provider from PepsiCo to The Coca-Cola but Canadian restaurants. Dunkin’ Donuts launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. In 2013, Nigel Travis assumed the role of Chairman of the Board and Paul Twohig was appointed to President, Dunkin’ Donuts U.S & Canada. Dunkin’ Brands was bought by French beverage company Pernod Ricard S.A.   The Dunkin’ Donuts chain in Thailand used an advertisement that contained a photograph of a woman in black face-paint, and then was criticized by racist. In 2014, Dunkin’ Donuts is owned by Dunkin’ Brands Inc. that also owns Baskin-Robbins.1 â… ¡. Background of the Case Case7 is Strategy and Strategic Management parts. The group will try a combination of the Dunkin Donuts SWOT analysis coming out to Takeaway7.2 in it. Dunkin Donuts is located firmly in the brand image itself a product called donut when viewed in terms of Strength first. So, you are ahead of the exclusive position in the same line of business. Loyal customers of Dunkin Donuts are sufficiently secured as much as the preemption. In addition, there is a confidence in marketing as much as  maintaining the top spot by far the confectionery industry, also the ability of marketing, it is world-class standards. In the second Weakness surface, recognition of the donut is high, awareness of Dunkin coffee is insufficient. In addition, due to excessive low-price policy, image of low-cost coffee are planted. And with the exception of coffee, drink alternative missing. In addition, the sense of crisis has increased the advent of direct competitors, such as Krispy Kreme. However, in Opportunity surface, Life patterns of consumers, rather than rice and miso soup with bread and coffee were changed. The greatest opportunities is that number of competitor is small. So is that customer acquisition potential of the donut market is large. Bean market has many competitors. However, the possibility of development of the market potential has a number of advantages. Finally let’s look at the part of the threat. Not good visual of Fast Food. And Due to the recession, consumer sentiment will have been shrinking. Due to preemption of coffee bar in the coffee market will be larger for the anxiety. Next the group will explain 4P strategy. First, let’s look at the side of the Price of 4P. Donut has maintained the price of 700-900 yens, Coffee is between 1900-2900 won the traditional coffee brands to be priced much lower than. This leads to a competitive product that can be together a delicious coffee and donuts at 4000 yen is the price of a cup of coffee Starbuck. However, the image of coffee poor quality of low-cost, there is no competitiveness. So, Dunkin ‘Donuts is tried to produce a new production for Fussy appetite domestic consumers. Reasonable price in terms of taste and quality as well as Dunkin’ Donuts is an advantage. In terms of the product, Dunkin’ Donuts is the core of the approximately 50 more Donuts and recently more diverse is the coffee. Use only Al Rabika John coffee beans, management and strict retention period, use only the high quality that meets packaged (packaging), Dunkin coffee is inclined efforts of most clean and freshness. In addition, The basic idea of the Dunkin ‘Donuts is the QSC. Q is quality of the product (Quality), S is the course all services (Service), C is means cleanliness most important in food (Cleanliness). In order to protect the QSC, Apart from other products to make the donuts each region operates 10 plants twice a day produces fresh  donuts. In addition, if the distribution is limited to 12 hours per day overdue. Made on the day of the donut, but can sell to consumers with strict internal discipline. In third aspect place, It is intended for office workers and college students in their 20s and 30s are the most important core layer, Dunkin Donuts, important Jongno, and university district and Gangnam which I opened a store such. Lung shop rate and stay in less than 5%, I’m running the first also to ensure the distribution chain. However, as important as the fact that increasing the number of stores is the atmosphere of the store. Went to make the image work and home, and during the middle of the store through the ads in a variety of media. Strategy to place a comfortable third he was successful in the same way as home. Gentrification of these places is as important as to gentrification the quality of the product. Finally, promotion, for connecting in relation to consumer intense, yet friendly awareness of Dunkin ‘brand that is already known in order to solidify to consolidate its position as one of the existing market in, I was the advertising executive on a large scale. It was great results from a subject and rapid industrialization, the office workers in their 20s and 30s that are always busy with work, we performed aggressive marketing that appealed to the sensibility. When you eat a donut to be out from the sale of donut simple, always, enjoys with coffee, women in their 20s and 30s like Lee Byung Hun, Kim Jae Won, advertisements that put a strong message, by the executive with the actor handsome young like Otani Ryohei, and attracted the eyes of these. â… ¢ Answers to Questions â… ¢-1. what does a Porter’s Five Forces analysis reveal about the industry in which Dunkin Donuts and starbuck’s compete, and what are its strategic implications for Dunkin Donuts? Dunkin Donuts make challenge to Starbucks. Tony Fabez who is the COO of Dunkin international said â€Å"You can drink fresh brewed coffee only passed 2~4 weeks at Dunkin while you drink coffee made by coffee bean which passed 6 months from roasted.† Dunkin actually originally have sell coffee, but Dunkin challenge king of coffee shop-Starbucks,2 so Dunkin is new entrance  of coffee market. Dunkin’s competitive benefit is overwhelming number of franchises and cheaper price. Starbucks original coffee costs 2.5$ while Dunkins original coffee costs 1.9$. Primarily coffee market has low entry barrier. I learned in society class that coffee producing country can’t start price fixing because coffee is easy to growing. Rivalry among existing firms is intensive. There are so many coffee shops like Starbucks, Hollys coffee, Tom and Toms coffee, etc.. Saturation is exact. In other word, a lots number of coffee shop are presenting the large needs of coffee. Suppliers-as yo u know, there are abundant suppliers- buyers easily gets coffee beans. And competitors also can easily gets coffee beans. Actually coffee suppliers are selling it for too cheap price so buyer takes too much benefits.3 except coffee bean supplier, there are coffee roaster supplier, but I think their tiny company can’t exert their influence to major companies. Buyer-I think those company should take care of the buyers, the most should pay attention, buyers are sensitive at taste and price but they take a serious view of accessibility, service, awareness and atmosphere. Dunkin has better accessibility but if buyers first meet friend in a long time or meet people in business, they will go to Starbucks not dunkin! It means Starbucks’ competitive benefit is formality. Subtitute products-What can subtitute coffee? There are no tea franchise. Except alchol, there aren’t any ‘hot’ beverage like coffee. Recent 5 years, coffee importation market become 3 times bigger. I think anything can’t subtitute coffee yet.4 Dunkin donuts covet Starbucks unsing huge funds power and distribution network. The business doesn’t needs heavy investment and decision. Dunkin get bigger and bigger and invasing other companies. But coffee market has low entry barrier. Dunkin could be threated by bigger major company at any time. If Dunkin want survive at market, it should develop their new own competitive benefit. For example, Starbucks distribute soluble coffee which has brand of Starbucks. â… ¢-2 Q: In what ways is Dunkin’ Donuts presently using strategic alliances, and how could cooperative strategies further assist with its master plan for growth? Dunkin’ Donuts often partners with a select group of retailers-such as Stop &  Shop and Wal-Mart. This activity has found another new market in those people who need to have a rest in shopping. The cooperative strategies are very useful in fierce market, it can low the cost of open new coffee store and acquire more profit. Dunkin’ Donuts has been joining with many theme parks, ball parks, important places and lodges. They also have expanded to sporting venues like Fenway Park and the TD Bank north Garden. Partnering with popular companies and organizations helps them gain popularity and shows how popular places support Dunkin’ Donuts. Dunkin’ Donuts has come up with a brilliant new strategy for growth within the coffee industry. In 2002 the company formed an alliance with Stop & Shop Supermarkets. The agreement allowed Dunkin Donuts to have a full service coffee shop in over 5,000 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. This partnership benefitted the Stop & Shop Supermarket’s business because it added value for the customers to drink gourmet coffee during grocery shopping.5 â… ¢-3 Q: Do you see evidence of strategic leadership in Dunkin’s U.S. expansion plans if so how? Expand into new markets using a disciplined approach. They believe that the Western part of the U.S. represents a significant growth opportunity for Dunkin Donuts. Specifically, in the near-term, they intend to maintain a focus on development in contiguous markets that are adjacent to their existing base, and generally move outward to less penetrated markets in progression, providing for marketing and supply chain. Although Dunkin’ Donuts has a strong presence in Northeastern U.S., they do not have a strong presence in other areas of the country. The map below depicts the abundant amount of stores in the East compared to the rest of the country. By 2020, however, they plan to have a total of 15,000 stores in the United States which would almost double their current U.S. presence. In addition to the United States, Dunkin’ Donuts has been serving customers internationally for over 40 years and currently operates over 3,100 stores in 32 countries. Their growth is successfu l due to their store consistency and strong franchises; out of their approximately 10,000 stores worldwide, about 7,000 of them are franchises. Therefore, consistency between these stores is of  great importance. Dunkin’ Donuts now offers Dunkin’ Donuts K-Cup ® portion packs, making â€Å"America’s Favorite Coffee† available for use with the Keurig ® Single-Cup Brewing system. Sold exclusively at participating Dunkin’ Donuts restaurants in the United States, Dunkin’ K-Cup ® portion packs are offered in five popular flavors, including Original Blend, Dunkin’ Decaf ®, French Vanilla, Hazelnut and Dunkin’ Dark ® Roast. Dunkin Donuts has designed a strategy of cost leadership. Cost leadership id defined as offering the same product of equal or better quality at a price that is equal to or less than the competition. Since most consumers today are very price/cost conscious, this type of business strategy is very appealing to them. It makes for a lower profit margin but allows for greater volume of sold product. This strategy can be difficult to attain as it requir es great discipline in controlling costs and expenditures. The overall operations of the business must be kept in check at all times in order to maintain a lower price over its competitors. Dunkin Donuts’ produces more product sales than that of Starbuck’s, its nearest competitor. All prices at restaurant chains are fixed but because Dunkin’ sells a higher volume of product they are able to maintain overall profitability. Dunkin’s carries only a limited number of items which allows for better controls along with superior customer service. Like its competitors, Starbucks and McDonald’s, Dunkin’ Donuts offers the same great service at each one of its independently owned locations. Most Dunkin’ Donuts Stores are placed strategically in centers with a lower rent factor. Furthermore, since all of Dunkin’ items come from the same vendors, costs can be easily controlled. Should any of these vendors choose to increase prices, Dunkin’ can easily find new vendors.6 IV. Compare with another company in similar issue of chapter. Dunkin Donuts 1. Basic strategy – Expand the U.S market, Entry into the world’s major regions Through the expansion of the store any region can see a dunkin. Dunkin images in life that can be planted. 2. Enhanced coffee beverages sold. Drink 50% Coffee 20% Meal 30% sales. Coffee market, trying to stand up . 3 .Dount is favorite food from Meal replacement food by repositioning. Dunkin Donuts coffee in the morning to visit and eat. American peoples wake up and eat breakfast at the Dunkin Donuts.. 4. Star marketing using celebrities and characters. The stars who appeared in the popular, If planted in high-quality give consumers the impression that donut. (Michael Vale trademark Dunkin 80s) 5. Dunkins’ image In life with the trends in consumer preferences the timely development of new products. Made by other companies inside the trend Dunkin had their own way, the product is immediately released quickly. Dunkin has released bagels a lot of revenues. 6. Live to die. Almost all companies when his company is unlikely to change the advertising strategy. But dunkin is different. Brand power is at highest out a new advertising. AS a result, today’s Maker of the world’s largest coffee and bakery is growing. The change in the timing of the match and the change to a new level, because it changed the brand marketing strategy . Krispy Kreme Donuts. 2004 in Korea first open. On December 16, 2004 , the first â€Å"HOT NOW† neon sign was turned on in Korea for the first Time in Asia. As of 2012, Krispy Kreme provides customers with warm and fresh doughnuts In its about 70 nationwide stores. SWOT analysis Strength – LOTTE shopping with partnership. LOTTE is experience in distribution and catering business and know-how plenty. So it is possible to differentiate the taste of donuts. Marketing strategy So it was trying to create a brand image of sophisticated. Unique marketing (Offer free donuts , Word-of-mouth marketing , The unique packaging) Automated Production Systems. Showed the customers manufacturing process (Experience for customers) If you buy a lot offered a discount ( dozen) Weakness The sweetness of the donut and High calorie. Therefore Koreans are likely to not fit national mouth. Low accessibility , High price. Opportunity So the price is low and 10 junior and senior high school students prefer a sweet food. You can easily buy a hand and Satisfies the needs of their preferred products So twenties is main targeting customers. .To have a family and have a wonderful time out to take advantage of as many Take-out. Threats The low level of competition in the donut market. Formed before the start of business from word-of-mouth. Because of Dunkin Donut products consumers there is recognition that the Dunkin Donuts Dunkin first mover advantage market → Market share 90% The spread of cultural well-being. In addition, a number of competitors have entered the country. (Mr.Donut , Tono studio dount) Totally compared [Dunkin VS Krispy Kreme] Doughnut market is Dunkin Donut is the first shop in itaewon in 1994. Dunkin is 10 years donut market has been monopolized. But the killer is Dunkin Donut’s Krispy Kreme donuts are made in korea market entry in 2004. Broke an official Dunkin=Donuts. Krispy Kreme donuts could reason against because the only way to differentiate manner. Hard and we have domesticated white powder donuts , fluffy and warm donuts is the impact of new. Dunkin Donuts does not  have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin Donut’s is marke t share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. Dunkin Donuts stores are conscious of latecomers to bake donuts that directly is because Krispy Kreme as its competitors it is a threats. These days, focusing on the side of coffee than donuts, so will get lost in a lot of donuts customer. Krispy Kreme is makes it easy to find the customers, if you expand the number of stores. One w ill be able to go higher than the top of the industry.7 V. Conclusion So in this report, we are decided Dunkin’ Donuts has five competitive point Similar as Porter’s five forces. A. Substitute product : Krispy Kreme Dunkin Donuts does not have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin  Donut’s is market share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. B. New Entrants: Mister Donut Now almost all Mister Donut stores have changed their names to Dunkin’ Donuts, and Mister Donut no longer exists anymore in America. However, before Mister Donut was acquired, both Dunkin’ Donuts and Mister Donut had started to do business in Japan in the 1970’s. Dunkin’ Donuts was run by a food company, Yoshinoya, which mainly provides a meal known as beef rice bowl. Mister Donut was run by a cleaning company, Duskin, in Japan. Dunkin’ Donuts failed in Japan and withdrew, but Mister Donut succeeded and dominated the doughnut industry in Japan. Even now, Mister Donut continues to be the most popular doughnut chain in Japan, even though you can’t find it anymore in America. On the contrary, you can’t find any Dunkin’ Donuts in Japan, even though it is the world biggest doughnut chain. 8 C. Suppliers: Coca-Cola Reuters reports that Dunkin’ Donuts has dropped PepsiCo drinks in favor of Coca-Cola products at its 9,400 Dunkin’ and Baskin Robbins shops across the U.S. Terms of the deal haven’t been disclosed, Reuters notes, but the move likely left a bad taste in the mouths of Pepsi executives. In January, Dunkin’ revealed plans to double the number of existing Dunkin’ Donuts stores over the next two decades, according toThe Consumerist. Still, Pepsi released a polite statement, noting that, â€Å"Dunkin’ Donuts has been a valued partner of PepsiCo over the last five years and we’ve enjoyed being part of  its success.† Enterprise News reports that the Dunkin’ Donuts deal covers Coke’ juice, energy drink and water brands, including Powerade, Minute Maid, Simply, Dasani and Vitaminwater. Coke beverages will appear at Dunkin’ Donuts and Baskin-Robbins shops by late spring, and all Pepsi drinks will disappear by August .9 D. Customers In Opportunity surface, life pattern of the consumer rather than the rice and miso soup, I began to turn into bread and coffee. And, it has the characteristics associated with Take-out culture on the theme of coffee and a donut to eat easily Dunkin Donuts. The greatest opportunity is that the acquisition of potential customers donut market is large by competitors in the market of donut is very small. And while competitors often market of beans, potential for development of the potential market also has a number of advantages. Dunkin Donuts’ have its own strategy. They have grown as the doughnut market leader. In spite of several competitors and new entrances, they continuously have developed their own strategic management. For fulfilling customers’ demand, they will study the best strategy from now and on.

Conference and Banqueting Management Essay

IntroductionThis report presents a look into into the banquet and gathering field of the hospitality industry, centre on size and ambit of banqueting in UK and the importance that has heavy(p) in the past years because of world-wide group and showdown development as hale as and the financial evolution that has brought the segment to the dry landal economy collection and banqueting is norm onlyy near putting unneurotic an subject and it usually choose as a scope antithetical forms of get- unitedly equal a ceremony, or a celebration, tiny gatherings, seminars, family crimsonts, birth officereal day party or weddings. The event industry is a truly global industry with events creation held each day near the world in antithetic exhibition centre that host legion(predicate) events attracting local and international delegates. www.studymode.com//size-and-scope- host-and-banqueting.co.uk TASK A 1.1 What is the size and scope in convention and Banqueting in UK B anqueting is commonplacely related to hotels or any otherwise divergent halls that can turn in the lay for any type of event even if this sorting of service is now being hired by miscellaneous regimen service companies, ilk restaurants, due to its profitability.The handed-down meaning of the banqueting business is providing victuals and boozings to a group of people who go forth eat together at the same time. The scope of banqueting is to action and deliver good service focusing most on celebration, bringing together a group of people for a certain event and to emphasis on regimen and beverage which can move for some(prenominal) hour. 1 The scope of this events is to will different types of benefits for destinations where we can take on tourism, booking opportunities and financial growth. The market is estimated to be deserving 18.8 billion to the UK economy, including spend at different occasions and in the wider destination by representatives and organisers.T here were an estimated 94 million circumspections at events in 2009 (an estimated 1.32 million events with an average attendance of 71 people) There was an average of 379 per locus in 2009, down slightly on 2008 (an average of 391 events per venue). Hotels and conference/training centres typically hosted more than events than other types of venue, with hotels accounting for 61% of all business events. Banquet food and beverages in some large company hotels, can account for as practically as 70% or more of the combined total food and beverage percentage from all other go in the hotel, much(prenominal) as restaurant, room service and bars. harmonise to Cousin , Foskett , Gillespie , (2002)In the UK are approximately 6,650 conference and banqueting venues that works with all the major hotel brands such as Hilton, Marriott or Best Hesperian and there are estimated around 9.001,053 meeting rooms across the UK. A Conference can be described as a meeting for consultation, exchang e of selective information and discussion. Some conferences see only a fewer delegates while others impart several hundred. They may be held on behalf of a political party, to create a stark naked image, launch a new growth, overhaul to employees or make some kind of frequent announcement.Venues vary and may include a hotel, dedicated conference venue, college or university campus. 2 In our days, conferences are mind to be unmatchable of the most valuable and essential aspects inglobalization as it bridge the openings of numerous industries from one nation to a different one and it is facilitating various economies of various nations to be accepted all over the world. www.bibliotecaregielive.co.ukOther types of conferenceacademic conferences.Professional association conferences.Training conference(http//www.capital.uk/details-article/news/in-event-industry) Just a few minutes walk from either one-time(a) Street or Barbican subway station, LSO St Lukes combines the acces sibility of a metropolis position with the good-element of a exclusive, lovely positioning that is excellent for both banqueting and conference. inside(a) the central Jerwood Hall, the 18th-century original architecture emerge together with contemporary structures to generate a spectacular location, with normal bright deluge that could held up to 250 to 300 seats that could be moved on a side leaving the entire floor exempt for dancing or entertaining.www.hospitalityinfo.com1.2How will muser affect Banqueting and ConferencePESTEL stands for Political, Economic, Social, Technological, environmental and reasoned factors which may affect the business.3 POLITICALPolitical issues wealthy person a direct impact on conference and banqueting and its very valuable to maintain healthy political golf links with leading party leaders for grace of God of business. Some of the government mandates have a strong impact on hospitality industry that include, political stability or instabil ity, tax policy, environmental law, trade restrictions. jibe to Cousin , Foskett , Gillespie , (2002)ECONOMICALEconomic aspects have a substantial fudge about how an organisation does business as swell as how commercial they are. Major aspects be of economic increasing, interest rates, exchange rates, inflation, disposable income of consumers and businesses.SOCIALHospitality industry is one of the biggest employer institute in United Kingdom, around 20% of the workers in Britain are gnarled in hotel and catering employment. It is contain the public freedom of movement, earnings allocation, and providing skills acquired. These characteristics consist in residents growing, age dissemination, health consciousness, and career attitudes. engine roomThe technology plays a vital eccentric in business. Over the year the brass is depends on the technology, the hospitality technology continues to provide a best and complete bundle solution to the hospitality sector.According to Cous in, Foskett , Gillespie , (2002)environmental FACTORSThe rising aspiration to care for the environment is to have a major control on numerous institute like hospitality or tourism and the general change regarding more ecologically, pleasant products and developments is poignant demand patterns and generating business opportunities. Legal FactorsLegal factors involve health and safety instruction, different prospects, customer civil rights and rules, product labelling and product safety. It is normal that all companies fatality to greet what is and what is not legal if they want to have success in business. In online years in the UK there have been many important legal changes that have affected companys behaviour. According to Cousin , Foskett , Gillespie , (2002)CONCLUSIONAs a personal conclusion I contend that to have success in this sector or any other from hospitality industry we need to always be one step ahead onerous to know in advance what the clients want and need, p aying a special attention to details and have great probability to make every event unforgettable . I consider that the progress of the conference and banqueting industry is a full and supportive thing for the people by generating employment that leads to attracting visitors and also making revenue. It feature the UKs change exclusively capital of the United Kingdom in one of the most meaning(a) for events all over the world. 5Bibliography(Cousin J., Foskett D., Gillespie C., (2002), aliment and Beverage Management, second edition) www.studymode.com//size-and-scope-conference-and-banqueting.co.uk http//www.capital.uk/details-article/news/in-event-industry http//dommcg.hubpages.com/hub/whatis-pestel-analysiswww.bournemouth.co.uk/capital of the United Kingdom/conference.ukwww.hospitalityinfo.com