H&M Company Analysis and Market Penetration

H&M Company Background Introduction Hennes & Mauritz (H&M) was launch in 1947 by Erling Pers parole in Vasteras, Sweden. His first parentage was a womens turn retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment store, Mauritz Widforss, located in Stockholm. An inventory of mens turn came with the store upon barter for and taking initiative Pressen ballooned Hennes to also hold back a means wear department changing the visit to Hennes & Mauritz, which since thus has been abbreviated to H&M. Currently Pressons son Stefan is the honcho executive officer since of the family. (Bobbin, 2001) Since 1982, H&M has fount awayd to expand steadily across the globe. Currently H&M has multinational store military positions in 40 countries with over 2,200 stores (see discover A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 200 1) (See Exhibit A for SWOT Analysis) H&M Objectives Currently H&M is focused on hike up development in several unalike areas of their company. International Expansion Firstly, H&M wishes to continue its planetary expansion during this year by entering for the first clock into the South East Asiatic foodstuff.

H&M wishes to wear successfully opened a new store location in capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard construction which is in the business district of Singapores shovel in town core. Singapore was the chosen market because of its highly w eighed down population and fashion conscious! consumers. unified Responsibility H&M wishes to continue to develop its corporate accountability by means of continued charity work and through the employment and manufacturing of products. H&M is a very social answerable company that is involved with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to fill-in these charities to...If you want to get a full essay, establish it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay