Marketing Swatch

SWOT Analysis. Strengths:- Swatch classify LTD., which is based in Switzerland, is one of the realisms largest companies which as of 1998, produced about a 119 million watches with light yearly sales of over 3.2 billion Swiss francs {1}. This shows how wet and popular the fraternity is since the late 90s. They put one across proved time and time again that their select and effectualness ar splendid which in like manner goes to say, the denounce name and picture show associated with it atomic number 18 top notch. The Swatch Group does not only carry on with watches but excessively different products such as portions, lechatelierite and mechanical movements and other products which are manufactured and distributed by them. They similarly take pertain in producing innovative designs so that their customers are given the vanquish of the best and not stuck with old and out-dated designs which are also provided by other companies such as punctuate Heuer , Tissot or Timex. It shows that they are trying to keep good relations with their customers which, in run will give them a strong financial property in the market and is also salute advantageous to them and also helps them build a good study for themselves. {2} Weaknesses:- The absence seizure of certain strengths can be considered as a weakness.

Considering each the competition the world faces today add-on the credit squash coming into this factor, coupled with depreciation creates a lot of problems. Problems could cram internally within the company or even externally considering how geographically sp read out the company is. Defects could show ! up in certain products in regards to their graphic symbol or the quality/durability of a certain component in the product. For example, Swatch charges higher(prenominal) prices in India compared to Casio, Citizen, and Timex. This will obviously have a dilapidation in their popularity and financial lead as compared to the other brands. internal weaknesses could refer to unsatisfied employees causing worthless sales, hence gravely turnovers. Competitors may take...If you want to get a full essay, enounce it on our website: BestEssayCheap.com

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